Social Media

The Internet is a 1-800 number, and it's been set  [ ... ]

3-Stage model

(De: 3-stufen-modell): stimulus, ZMOT, 1st tr [ ... ]

SB Business Model

Advertisement measured by code (special code next  [ ... ]

Social communication technology

(De: Sozialtechnik Kommunikation): 1 independ [ ... ]

Pretest-Performance

Performers: a compelling campaign in the pre-test  [ ... ]

3-questions-check

(De: 3-fragen-check): does it make sense? (Ad [ ... ]

Advertising effects: Definition of objectives

(De: Werbewirkung: Zieldefinition): Cost & [ ... ]

Controlling advertising: Advertising success chall...

(De: Werbecontrolling: werbeerfolgs Herausforderun [ ... ]

Customer contribution margin accounting

(De: Kundendeckungsbeitragsrechnung): Advanta [ ... ]

Balanced Scorecard

Is a strategy performance management tool: Financi [ ... ]

Product cycle

(De: Produkt Cyclus): 1. Introduction, 2: growth,  [ ... ]

Performance Care

(De: Leistungspflege) controlling: number of  [ ... ]

Innovation Performance

(De: Lestungsinnovation) controlling: number  [ ... ]

Customer Loyalty

(De: Kundenbindung) controlling: customer sat [ ... ]

Customer Acquisition

(De: Kundenakquisition) controlling: ∅ turn [ ... ]

Brand potentials

(De: Marktpotenziale: corresponds approximately to [ ... ]

Core task profile

(De: Kernaufgabenprofil): How should your bus [ ... ]

Multilevel cockpits

(De: Mehrstufiger cockpits): 1 earnings (earn [ ... ]

Customer profitability

(De: Kundenprofitabilität): irectly attribu [ ... ]

Cockpits-check

Customized approach (strategy reference: potential [ ... ]

Cockpits

Evaluation (customer compare us to competitions),  [ ... ]

Marketing Data

(De: Marketingkennzahlen): customer value, marketi [ ... ]

Dupont-System

(1920) -  an expression which breaks ROE (Ret [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

Brand awareness

(De: Markenbekanntheit): Top-of-Mind (first m [ ... ]

Affect brand value

(De: Markenwert beeinflussen): timeliness, im [ ... ]

brand value

(De: Markenwert): Brand knowledge (news, imag [ ... ]

Brand valuation

(De: markenbewertung): 1 financial analysis (EVA): [ ... ]

Brand Equity Ranking

Stock exchange likes, better for licenses, compens [ ... ]

RED

Segments: (dell: penetration & buying pow [ ... ]

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