Bluffs

Low price; breaking competitor’s research; price [ ... ]

R&D

Success demands long-term thinking& the abilit [ ... ]

Mass merchandisers

Operate on low-price, high-volume basis, lower lev [ ... ]

Specialty stores

Close to their customers providing high level serv [ ... ]

Shoppers

Demand high quality-price ratio, quite price sensi [ ... ]

Professionals

Easy to use product, can afford expensive product

Explorers

Demand high performance product, quite price sensi [ ... ]

Multidimensional Scaling

(De: Multidimensionale Skalierung MDS) - used in i [ ... ]

Conjoint Analysis

(De: Conjoint Analyse): (reveals existing benefit  [ ... ]

Factor analysis

(De: Faktorenanalyse): Common in social science re [ ... ]

Constructs

(De: Konstrukte): not directly observable quantiti [ ... ]

Semantic differential

(De: Semantisches Differential) - Polarization pro [ ... ]

Likert scale

(De: Likert-Skala): to measure personal settings t [ ... ]

T-Test

Significance test for individual coefficients

F-Test

Test for significance of multiple regression appro [ ... ]

Regression analysis

(De: Regressionsanalyse) - a statistical technique [ ... ]

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