Impact-Oriented Control

(De: Wirkungsorientierte Steuerung): 1. Qualitativ [ ... ]

Touchpoints

Mass-media (Poster, magazine, brochure), indirectl [ ... ]

Scales and levels

(De: Skalen & Niveaus): Nominal (qua [ ... ]

More for less

Segmented advertising and cheaper achieve accurate [ ... ]

Digitization agency

(De: Digitalisierung in agentur): performance [ ... ]

Supported-Channels Approach

(De: Supported channels- ansatz): Official an [ ... ]

Channel Portfolio Sales Channel Mix

(De: Channel portfolio absatzkanal-mix: on wh [ ... ]

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