Mypia

Costumers are not always rational and do not alway [ ... ]

Lip Service

An expression of agreement that is not supported b [ ... ]

Pilot study

A small-scale experiment or set of observations un [ ... ]

Empirical dimensions

(De: Empirisch fundierte Dimensionen) - Corporate  [ ... ]

Stand-Alone Attractiveness

Each market must be seen individually and don’t  [ ... ]

Transantional

The product marketed everywhere the same

Multidemestic

Product features are made to local domestic enviro [ ... ]

Environmental variable

Geographic, political, economic, culture

Branch sale

(De: verkaufsniederlassung "branch") - +(Works onl [ ... ]

Joint ventures

+(Use of market and production skills of partners, [ ... ]

Manufacturing license

(De: Lizenzherstellung) - +(good knowledge of the  [ ... ]

Export & Import by Agencies

(De: Export & Import Über Agenturen - +(Cost [ ... ]

Market entry

(De: Markteintritt) - export, internet, agreements [ ... ]

Planning process

(De: Planungsprozess) - 1 (goals, culture, geograp [ ... ]

4 Aspects for International Marketing

(De: 4 aspekte) - Signal quality (44% influential  [ ... ]

4 Types of International marketing

(De: 4typen) - Master brand (coca cola: status sym [ ... ]

Hazards

(De: Gefahren) - Too strong reference to "local" m [ ... ]

Competition

(De: Wettbewerb) - Columns (in competition as a re [ ... ]

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