(De: intermittierender Einsatz) (Ar: أعلان متقطع) - Comply with certain commercial breaks

Impact

(Ignore, Watch, Participate, Activate, and cleared [ ... ]

Customer Journey-Analyse

(De: Neukundenakquisition): 1.Attention: reach pas [ ... ]

Touchpoint

Why invest first and wait whether the strategy wor [ ... ]

Give - to - Get

Before you ask your customers to give you their da [ ... ]

Eck price items

(De: Eckpreisartikel) - there are products for cus [ ... ]

Marketing mix

a mix of 4Ps/3Rs

7Ps

Product, Price, Place, Promotion, People (employee [ ... ]

Impulse purchases

(De: Spontankäufe) - Products that do not have pa [ ... ]

Channel Captain

Has the best position of power in a distribution s [ ... ]

3 R's

Customer life cycle: recruiting (how we gain custo [ ... ]

Second Audience

Employees, the external communication of the compa [ ... ]

RFID

Radio Frequency Identification (for example BarCod [ ... ]

Interactive Marketing

(De: interaktives Marketing) - Contact between emp [ ... ]

ROPO

Research online, purchase offline

Reactance

(De: Reaktanz) - TV spot too often -> Consumers [ ... ]

Intermittent operation

(De: intermittierender Einsatz) (Ar: أعلان م [ ... ]

Continued Commitment

(De: kontinuierlicher Einsatz) - influence accordi [ ... ]

Massed advertising

(De: massierter Werbeeinsatz) - heavy-up, impact s [ ... ]

Share of voice

The relative portion of ad inventory available to  [ ... ]

Cashback reward program

A small amount paid to a customer by the credit ca [ ... ]

Kickback

Secret payment made in return for a referral which [ ... ]

Integrated communication

(De: Integrierten Kommunikation) - an approach to  [ ... ]

Slice-of-Life

Real life problem is presented in a dramatic situa [ ... ]

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