Before you ask your customers to give you their data, you must offer them something, Customers are no longer passive recipients of advertising messages that the company sends out, but communicate via the Internet with the company, the customer valuable information in return for his needs (for example Bonus Points, Miles and More)

Impact

(Ignore, Watch, Participate, Activate, and cleared [ ... ]

Customer Journey-Analyse

(De: Neukundenakquisition): 1.Attention: reach pas [ ... ]

Touchpoint

Why invest first and wait whether the strategy wor [ ... ]

Give - to - Get

Before you ask your customers to give you their da [ ... ]

Eck price items

(De: Eckpreisartikel) - there are products for cus [ ... ]

Marketing mix

a mix of 4Ps/3Rs

7Ps

Product, Price, Place, Promotion, People (employee [ ... ]

Impulse purchases

(De: Spontankäufe) - Products that do not have pa [ ... ]

Channel Captain

Has the best position of power in a distribution s [ ... ]

3 R's

Customer life cycle: recruiting (how we gain custo [ ... ]

Second Audience

Employees, the external communication of the compa [ ... ]

RFID

Radio Frequency Identification (for example BarCod [ ... ]

Interactive Marketing

(De: interaktives Marketing) - Contact between emp [ ... ]

ROPO

Research online, purchase offline

Reactance

(De: Reaktanz) - TV spot too often -> Consumers [ ... ]

Intermittent operation

(De: intermittierender Einsatz) (Ar: أعلان م [ ... ]

Continued Commitment

(De: kontinuierlicher Einsatz) - influence accordi [ ... ]

Massed advertising

(De: massierter Werbeeinsatz) - heavy-up, impact s [ ... ]

Share of voice

The relative portion of ad inventory available to  [ ... ]

Cashback reward program

A small amount paid to a customer by the credit ca [ ... ]

Kickback

Secret payment made in return for a referral which [ ... ]

Integrated communication

(De: Integrierten Kommunikation) - an approach to  [ ... ]

Slice-of-Life

Real life problem is presented in a dramatic situa [ ... ]

Contact us
1000 characters left

Our Sponsors

Graduates of BEST International Business Schools

Do you have any comments about this page?

comments powered by Disqus