Evaluation phase

(De: Evaluationsphase): While in the past was [ ... ]

Brand dropping

(De: Branddropping): Lyrics are interspersed  [ ... ]

Product Placement

70% accept it (In-Movie Advertisement for example  [ ... ]

Branded Entertainment

Is the strategic link of brands with content in th [ ... ]

Cross media

If we can not reach the entire target group in one [ ... ]

Long Tail Modell

Our markets are shifting from a one-size-fits-all  [ ... ]

Multipliers panels

(De: Multiplikatoren-Panels): Construction of [ ... ]

Seeding

Initial placement of media content to target audie [ ... ]

Content spider

Story (unusual, provocative, humorous), stickiness [ ... ]

EFFIE

Standard assessment agencies: Criteria >   [ ... ]

Media assets

With a publishing system will communication projec [ ... ]

Full Service-partner

Consulting, 1 strategy: Classical marketing consul [ ... ]

Professional Fees

(De: Honorarsysteme): Percent (+ Easy to [ ... ]

Efficiency

(De: Effizienz): Idea x Integration = everyth [ ... ]

Integrated campaign

(De: Integrierte kampagne): Integration does not m [ ... ]

Integrated Marketing Communications

(De: Integrierte Marketing Kommunikation):  P [ ... ]

12 characteristics

(De: 12 Eigenschaften): relevant, brands coherent, [ ... ]

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