(De: Makro-Ebene) - the ability to control your units individually, in order to make up for pathing or otherwise imperfect, Distribute the tasks between the channels (independently vs. Interdependent) and among targeted rate (vs. independence. Synergy).

integrated Systems

(De: Integrierte Systeme): Everything from a singl [ ... ]

Front-end systems

(De: Front End Systeme): Customer gets partially s [ ... ]

Decoy policy

(De: Lockvogelpolitik): so cheap products as possi [ ... ]

Intensive Distribution

Products are easily available everywhere + (brand  [ ... ]

Selective distribution

(De: Selektive distribution): close business relat [ ... ]

Exclusive distribution

(De: Exklusive distribution): highly motivated, be [ ... ]

Trade relationship Mix

(De: Handels-Beziehungs-Mix): Pricing (definition  [ ... ]

Pull Elements

(De: Pull–Elemente (Motivating consumers by ma [ ... ]

Push - elements

(De: Push – Elemente Motivation the trade by t [ ... ]

Mono-Brand

Means a brand having all of its products in a stor [ ... ]

Door to Door distribution channels

(De: Door to Door Vertriebswege): (example:insuran [ ... ]

Home shopping distribution channels

(De: Home Shopping Vertriebswege): example: mail o [ ... ]

Relationship marketing channels

(De: Beziehungsvertriebswege): use connection of y [ ... ]

Stationary distribution channels

(De: Stationäre Vertriebswege: buy beer at Coop, [ ... ]

Multi-channel systems

(De: Mehrkanalsystemen): Stationary, distribution  [ ... ]

BluePrint

The blueprint shows processes within the company,  [ ... ]

Customer Experience Mgmt

(De Erlebnismarketing) - customer expectations, an [ ... ]

Sales Process

(De: Verkaufsprozess): Orientation (location, adve [ ... ]

CRM

Is an integrative management and organizational pr [ ... ]

Merchandising

Includes all efforts at POS for optimal product /  [ ... ]

Affinity group

A group formed around a shared interest or common  [ ... ]

Consensus

(De: Konsensprinzip): Latin word consensus (agreem [ ... ]

Distribution channels

(De: Distributionskanäle: Dealers to customers,  [ ... ]

Micro level

(De: Mikro-Ebene) - is ability to produce units, a [ ... ]

Macro level

(De: Makro-Ebene) - the ability to control your un [ ... ]

Distribution Management Model

(De: Distibutionsmanagement Modell) - 1Macro level [ ... ]

Sales channels are worth chains

(De: Absatzkanäle sind wertketten - active commu [ ... ]

Vertical competitive position

(De: vertikale Wettbewerbsposition): The following [ ... ]

Horizontal competition

(De: horizontale Wettbewerbssituation): how is the [ ... ]

Physical distribution

(De: Physische Distribution): Question of the tran [ ... ]

Contact us
1000 characters left

Our Sponsors

Graduates of BEST International Business Schools

Do you have any comments about this page?

comments powered by Disqus