(De: Front End Systeme): Customer gets partially same level of service through various channels, while the core service of the offer remains the same. The provider has the choice between the benefits of a direct customer contact and an indirect offer to its controlling. This also means a complex management fixing

integrated Systems

(De: Integrierte Systeme): Everything from a singl [ ... ]

Front-end systems

(De: Front End Systeme): Customer gets partially s [ ... ]

Decoy policy

(De: Lockvogelpolitik): so cheap products as possi [ ... ]

Intensive Distribution

Products are easily available everywhere + (brand  [ ... ]

Selective distribution

(De: Selektive distribution): close business relat [ ... ]

Exclusive distribution

(De: Exklusive distribution): highly motivated, be [ ... ]

Trade relationship Mix

(De: Handels-Beziehungs-Mix): Pricing (definition  [ ... ]

Pull Elements

(De: Pull–Elemente (Motivating consumers by ma [ ... ]

Push - elements

(De: Push – Elemente Motivation the trade by t [ ... ]

Mono-Brand

Means a brand having all of its products in a stor [ ... ]

Door to Door distribution channels

(De: Door to Door Vertriebswege): (example:insuran [ ... ]

Home shopping distribution channels

(De: Home Shopping Vertriebswege): example: mail o [ ... ]

Relationship marketing channels

(De: Beziehungsvertriebswege): use connection of y [ ... ]

Stationary distribution channels

(De: Stationäre Vertriebswege: buy beer at Coop, [ ... ]

Multi-channel systems

(De: Mehrkanalsystemen): Stationary, distribution  [ ... ]

BluePrint

The blueprint shows processes within the company,  [ ... ]

Customer Experience Mgmt

(De Erlebnismarketing) - customer expectations, an [ ... ]

Sales Process

(De: Verkaufsprozess): Orientation (location, adve [ ... ]

CRM

Is an integrative management and organizational pr [ ... ]

Merchandising

Includes all efforts at POS for optimal product /  [ ... ]

Affinity group

A group formed around a shared interest or common  [ ... ]

Consensus

(De: Konsensprinzip): Latin word consensus (agreem [ ... ]

Distribution channels

(De: Distributionskanäle: Dealers to customers,  [ ... ]

Micro level

(De: Mikro-Ebene) - is ability to produce units, a [ ... ]

Macro level

(De: Makro-Ebene) - the ability to control your un [ ... ]

Distribution Management Model

(De: Distibutionsmanagement Modell) - 1Macro level [ ... ]

Sales channels are worth chains

(De: Absatzkanäle sind wertketten - active commu [ ... ]

Vertical competitive position

(De: vertikale Wettbewerbsposition): The following [ ... ]

Horizontal competition

(De: horizontale Wettbewerbssituation): how is the [ ... ]

Physical distribution

(De: Physische Distribution): Question of the tran [ ... ]

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