Stand-Alone Attractiveness

Each market must be seen individually and don’t  [ ... ]

Push - elements

(De: Push – Elemente Motivation the trade by t [ ... ]

Impact

(Ignore, Watch, Participate, Activate, and cleared [ ... ]

Media assets

With a publishing system will communication projec [ ... ]

Customer Acquisition

(De: Kundenakquisition) controlling: ∅ turn [ ... ]

Regular Range

(De: Stammsortiment): The core product range  [ ... ]

Distribution numerically

(De: Distribution numerisch): Share of stores, i i [ ... ]

Implementation Barriers

(De: Implementierungsbarrieren): what stopping us  [ ... ]

AIDA

Awareness, Interest, Desire (need), Action (buy)

3-questions-check

(De: 3-fragen-check): does it make sense? (Ad [ ... ]

EFFIE

Standard assessment agencies: Criteria >   [ ... ]

Sales channels are worth chains

(De: Absatzkanäle sind wertketten - active commu [ ... ]

Information system

(De: Informationssystem): (customer-responsiv [ ... ]

Customer contribution margin accounting

(De: Kundendeckungsbeitragsrechnung): Advanta [ ... ]

Core value-based management tasks

(De: Kernaufgaben wertmanagement) - Customer acqui [ ... ]

Social Media

The Internet is a 1-800 number, and it's been set  [ ... ]

RED

Segments: (dell: penetration & buying pow [ ... ]

Distribution channel

(De: Distributionskanal) - The totality of interlo [ ... ]

Marketing budgeting

(De: Marketingbudgetierung): analytical appro [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

CRM

Is an integrative management and organizational pr [ ... ]

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