Implementation Barriers

(De: Implementierungsbarrieren): what stopping us  [ ... ]

Digitization agency

(De: Digitalisierung in agentur): performance [ ... ]

Aggressive marketing (acquisition)

(De: Offensives Marketing (Akquisition)): Reputati [ ... ]

Explorers

Demand high performance product, quite price sensi [ ... ]

Brand awareness

(De: Markenbekanntheit): Top-of-Mind (first m [ ... ]

Transantional

The product marketed everywhere the same

Integrated campaign

(De: Integrierte kampagne): Integration does not m [ ... ]

Logical resistance

(De: Logische Widerstände - Objections to price, [ ... ]

Complementary items

(De: Komplementär-artikel):nbsp;Products that co [ ... ]

Target group & processes

(De: Zielgruppe & prozesse): main target group [ ... ]

Channel Portfolio Sales Channel Mix

(De: Channel portfolio absatzkanal-mix: on wh [ ... ]

Analyses

(De: Analyse): what do we know about buyers &  [ ... ]

Hazards

(De: Gefahren) - Too strong reference to "local" m [ ... ]

Pulse Categories

(De: Impulskategorien): (eg sweets) belong to the  [ ... ]

Planning process

(De: Planungsprozess) - 1 (goals, culture, geograp [ ... ]

Presumes behavior logic

(De: Prosumers verhaltens logik) - customers are p [ ... ]

Sales, distribution adjusted

(De: Absatz; distributionsbereinigt): Sales with t [ ... ]

Regular Range

(De: Stammsortiment): The core product range  [ ... ]

Intensive Distribution

Products are easily available everywhere + (brand  [ ... ]

4 Types of International marketing

(De: 4typen) - Master brand (coca cola: status sym [ ... ]

EFFIE

Standard assessment agencies: Criteria >   [ ... ]

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