Efficiency

(De: Effizienz): Idea x Integration = everyth [ ... ]

Mass merchandisers

Operate on low-price, high-volume basis, lower lev [ ... ]

3-questions-check

(De: 3-fragen-check): does it make sense? (Ad [ ... ]

Affinity value / index

Measure of the similarity or interchangeability, i [ ... ]

Professionals

Easy to use product, can afford expensive product

Measuring

(De: Messung): Quintessential from customer view

Integrated customer orientation

(De: Intergrierte kundenorientierung): Employ sati [ ... ]

Shopping record per household

(De: Einkaufsakte je Haushalt): Average frequ [ ... ]

Product cycle

(De: Produkt Cyclus): 1. Introduction, 2: growth,  [ ... ]

Channel Portfolio

Effect of monetary policy on output through its ef [ ... ]

Planogram

Shelf design with allocation of area and number =& [ ... ]

RFM

Recently (when ordered?), frequency (how Often?) M [ ... ]

Capacity calculation

(De: Kapazitätsberechnung - Rounding (increasing [ ... ]

Bonanalysis

(De: Bonanalyse): your basket analysis by eva [ ... ]

Pulse Categories

(De: Impulskategorien): (eg sweets) belong to the  [ ... ]

Media assets

With a publishing system will communication projec [ ... ]

Channel Captain

Has the best position of power in a distribution s [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

Shoppers

Demand high quality-price ratio, quite price sensi [ ... ]

Confirmation dis-confirmation paradigm

Why satisfied customers not always satisfied: if t [ ... ]

Factor analysis

(De: Faktorenanalyse): Common in social science re [ ... ]

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