Customer profitability

(De: Kundenprofitabilität): irectly attribu [ ... ]

Mono-Brand

Means a brand having all of its products in a stor [ ... ]

Innovation Performance

(De: Lestungsinnovation) controlling: number  [ ... ]

Professional Fees

(De: Honorarsysteme): Percent (+ Easy to [ ... ]

Semantic differential

(De: Semantisches Differential) - Polarization pro [ ... ]

Kickback

Secret payment made in return for a referral which [ ... ]

Seeding

Initial placement of media content to target audie [ ... ]

Micro level

(De: Mikro-Ebene) - is ability to produce units, a [ ... ]

Customer-relations questions

(De: Kundenbeziehungen-Fragen) - Situation: You wi [ ... ]

Stand-Alone Attractiveness

Each market must be seen individually and don’t  [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

Branded Entertainment

Is the strategic link of brands with content in th [ ... ]

Cold canvassing/cold calling

Is a sales tool that is used to locate consumers w [ ... ]

Confirmation dis-confirmation paradigm

Why satisfied customers not always satisfied: if t [ ... ]

SB Business Model

Advertisement measured by code (special code next  [ ... ]

Before approaching

(De: Vorannäherung - 1 head (what the customer n [ ... ]

Core value-based management tasks

(De: Kernaufgaben wertmanagement) - Customer acqui [ ... ]

Weighted distribution

(De: Distribution gewichtet): Weighted by the [ ... ]

Organizational size variables

(De: Organisation Grösse Variablen - average tur [ ... ]

Explorers

Demand high performance product, quite price sensi [ ... ]

Price gap analysis

(De: Preisabstands-Analyse): Analysis of the  [ ... ]

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