Strategic Synthes

(De: strategische synthes): whether clients keyval [ ... ]

Stand-Alone Attractiveness

Each market must be seen individually and don’t  [ ... ]

BluePrint

The blueprint shows processes within the company,  [ ... ]

Sales Process

(De: Verkaufsprozess): Orientation (location, adve [ ... ]

Lip Service

An expression of agreement that is not supported b [ ... ]

Employee Survey

(De: Mitarbeiterbefragung): customer focus, intern [ ... ]

Risk-benefit

(De: RisikoNutzen): should we, we want, are we rea [ ... ]

Integrated Marketing Communications

(De: Integrierte Marketing Kommunikation):  P [ ... ]

Review

Outcomes compared with targets (scorecards, date f [ ... ]

Closed Loop Process

Identify (collecting customer data), differentiati [ ... ]

Analyses

(De: Analyse): what do we know about buyers &  [ ... ]

Scales and levels

(De: Skalen & Niveaus): Nominal (qua [ ... ]

Customer Acquisition

(De: Kundenakquisition) controlling: ∅ turn [ ... ]

Acquisition-distribution

(De: Akquisitorische Distribution): where and how  [ ... ]

Multidimensional

(De: Mehrdimensionalen) - Application of several c [ ... ]

Status quo

40-60% of unprofitable customers, 20-30% Break-eve [ ... ]

T-Test

Significance test for individual coefficients

Customer Loyalty

(De: Kundenbindung) controlling: customer sat [ ... ]

Empirical dimensions

(De: Empirisch fundierte Dimensionen) - Corporate  [ ... ]

Specialty stores

Close to their customers providing high level serv [ ... ]

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