Critical-incident-teaching (CIT)

Method of critical events: end-users asked to iden [ ... ]

Specialty stores

Close to their customers providing high level serv [ ... ]

Social communication technology

(De: Sozialtechnik Kommunikation): 1 independ [ ... ]

Intermittent operation

(De: intermittierender Einsatz) (Ar: أعلان م [ ... ]

Basic problem

(De: Grundproblematik): The majority of management [ ... ]

Fishbone

Technical, personnel, communication, building orga [ ... ]

Planogram

Shelf design with allocation of area and number =& [ ... ]

FRAP: Frequency-relevance analysis

Is enhanced PDM focusing on complains instead prob [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

Multi-Facing effect

(De: Multifacing-Effekt): Increase in sales t [ ... ]

Multipliers panels

(De: Multiplikatoren-Panels): Construction of [ ... ]

More for less

Segmented advertising and cheaper achieve accurate [ ... ]

Control target integrated control loop

(De: Steuerungsziel integrierten Regelkreis): 1 Ex [ ... ]

Affinity value / index

Measure of the similarity or interchangeability, i [ ... ]

BluePrint

The blueprint shows processes within the company,  [ ... ]

Regression analysis

(De: Regressionsanalyse) - a statistical technique [ ... ]

Net Promoter Score (NPS)

Promoters (extremely satisfied customers) Passive  [ ... ]

Actions / Share

(De: Aktionen/Anteil): Promotion / Sales Prom [ ... ]

FMEA Analysis

It involves reviewing as many components, assembli [ ... ]

4 Aspects for International Marketing

(De: 4 aspekte) - Signal quality (44% influential  [ ... ]

Definition

Identify needs & expectations, Identification  [ ... ]

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