Joint ventures

+(Use of market and production skills of partners, [ ... ]

Social Media

The Internet is a 1-800 number, and it's been set  [ ... ]

integrated Systems

(De: Integrierte Systeme): Everything from a singl [ ... ]

Impact-Oriented Control

(De: Wirkungsorientierte Steuerung): 1. Qualitativ [ ... ]

Lip Service

An expression of agreement that is not supported b [ ... ]

Mckinsey

Awareness, familiarity (customer compare), conside [ ... ]

Multidemestic

Product features are made to local domestic enviro [ ... ]

Channel Portfolio Sales Channel Mix

(De: Channel portfolio absatzkanal-mix: on wh [ ... ]

Logical resistance

(De: Logische Widerstände - Objections to price, [ ... ]

Price Index

(De: Preisindex): Normal price / discount pri [ ... ]

Customer Acquisition

(De: Kundenakquisition) controlling: ∅ turn [ ... ]

Buyers frequency

(De: Käuferfrequenz):nbsp;Shopping Frequency

Efficiency

(De: Effizienz): Idea x Integration = everyth [ ... ]

Contribution margin

(De: Deckungsbeitrag): Net sales minus variab [ ... ]

Complementary items

(De: Komplementär-artikel):nbsp;Products that co [ ... ]

Operational synthesis

(De: operative synthese): test whether customer ex [ ... ]

Communication policy

(De: Kommunikationspolitik): build trust (ima [ ... ]

Specialty stores

Close to their customers providing high level serv [ ... ]

Accompanied shops

Combining both shopper observations and qualitativ [ ... ]

Listed items

(De: Gelistete Artikel): Items of a supplier  [ ... ]

Review

Outcomes compared with targets (scorecards, date f [ ... ]

Contact us
1000 characters left

Our Sponsors

Graduates of BEST International Business Schools

Do you have any comments about this page?

comments powered by Disqus