Information system

(De: Informationssystem): (customer-responsiv [ ... ]

Degree of topicality brands

(De: Grad der markenaktualität): xclusive,  [ ... ]

Marketing Audit

Investigation of Marketing Environment, targets, s [ ... ]

Supply gap Out of stock

(De: Vorratslücke Out of stock):nbsp;number of p [ ... ]

EDLP

Everyday low price is a pricing strategy. Instead  [ ... ]

Benchmarking

Used in TQM by making standard for Product (Timely [ ... ]

Lip Service

An expression of agreement that is not supported b [ ... ]

Brand equity

(De: Markenwert): brand identity, brand promise, b [ ... ]

Influencing factors

(De: Einflussfaktoren) - Related Product (size ran [ ... ]

Reactance

(De: Reaktanz) - TV spot too often -> Consumers [ ... ]

Mckinsey

Awareness, familiarity (customer compare), conside [ ... ]

Competition

(De: Wettbewerb) - Columns (in competition as a re [ ... ]

Sales Organization

(De: Verkaufsorganisation) - 1 work objectives (ac [ ... ]

Analyses

(De: Analyse): what do we know about buyers &  [ ... ]

Price gap analysis

(De: Preisabstands-Analyse): Analysis of the  [ ... ]

Innovation Performance

(De: Lestungsinnovation) controlling: number  [ ... ]

Explorers

Demand high performance product, quite price sensi [ ... ]

Contribution margin

(De: Deckungsbeitrag): Net sales minus variab [ ... ]

Potential distribution

(De: Distributions-potential): Analysis of th [ ... ]

Consensus

(De: Konsensprinzip): Latin word consensus (agreem [ ... ]

Channel Captain

(De: Beherrschung der Wertschöpfungskette:, it m [ ... ]

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